One of the burning issues for affiliates is their Google Page Rank, as well as the Page Rank for other sites for potential link exchanges.
If you are not familiar with Page Rank, it is a numeric value that represents the relative importance of a site on the Internet. Well, in the world according to Google, anyway. The way it works is that when a site links to another site, Google sees this as a sort of vote for that other site. The more inbound links/votes that a site receives, the more important that page is seen by Google.
But, just like in Animal Farm, all links are equal, but some are more equal. The Page Rank of the site giving the link to the other site factors into the weight given to the link.
That's a very simplified version of it. Page Rank is simple, yet complicated method for Google to determine the importance of a given site. It's one of a number of factors that determine the ranking of a site in the Google search results.
Anyhow, in order to boost your ranking in Google, you might try exchanging links with targeted sites. One way to find the Google Page Rank of a site is to install the Google toolbar. If you're wary of installing things on your machine, there's a neat tool called PR Search (below).
Just plug a domain into the search, and you can find out the Page Rank, as well as the sites that are linking to that site.
