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Welcome to the AffiliateTip.com Newsletter. Be sure to check out the AffiliateTip.com blog for the latest news and information at http://blog.affiliatetip.com
Topics in this issue:
- Google to Acquire Performics
- Beer and T-shirts from Affiliate Summit
- Affiliate Summit London: September 28
- Affiliate Program News
- Questions on Video and Affiliate Marketing
- Top 10 Affiliate Programs - March 2007
1. Google to Acquire Performics
Google will acquire DoubleClick for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management, according to the press release issued by Google. Performics is a division of DoubleClick.
 Stuart Frankel, President of Performics, sent out a message to affiliates Friday with the subject: DoubleClick to be Acquired by Google.
Dear Valued Publisher:
I am pleased to announce that DoubleClick has signed a definitive agreement to be acquired by Google. The transaction is expected to close later in 2007. To review the press release, please visit: www.doubleclick.net.
We are thrilled to have the opportunity to partner with another industry leader and to provide significant added value to our customers. Joining forces with Google will accelerate our ability to bring innovations to market while maintaining our commitment to providing you with the high level of service to which you are accustomed.
You will retain the advantages you now receive from DoubleClick – including world-class service, leading solutions, deep expertise in and understanding of your business – which, upon closing, will be enhanced by Google's renowned research and development expertise and leadership in innovation. We look forward to leveraging this partnership to bring you even more effective ways to monetize your inventory.
I'm sure you will have many questions as to how this transaction may affect your current working relationship with DoubleClick and your current contracts. Let me assure you that a change in DoubleClick's ownership will not change the terms of your client contract. Most importantly, a change in ownership will not affect your ownership of your data. Your data remains your property and subject to the terms of your contract.
Between now and closing, nothing will change. As we work with the Google team to plan for the combination of our organizations, our top priorities will be to keep you as well informed as possible of the progress of the merger and to continue to provide you with the highest level of service.
We look forward to our continued collaboration and success. If you have any further questions, please contact your account representative.
Stuart Frankel
President, Performics
Bold above is by me, and it's got me thinking about what will change after closing?
Will the Performics brand stay in tact? Will Google revolutionize the way affiliate networks operate and the technology they use? Will Performics shift towards Javascript only affiliate creative like Google AdSense (let us not forget LMI and the backlash)?
Eric Schmidt, Chief Executive Officer of Google, stated in the press release that "the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising."
Maybe I'm reading too much into it. Either way, I'm excited about this - I think Google is clearly serious about the dynamic trade of affiliate marketing.
There was a conference call on Friday, April 13 to discuss the acquisition. A replay of the call will be available until midnight, Friday, April 20, 2007 at 888-203-1112 domestically and 719-457-0820 internationally. Confirmation code for the replay is 8456893.
Read comments on the Google acquisition.
2. Beer and T-shirts from Affiliate Summit
Affiliate Summit is going to have a booth at Ad-Tech in San Francisco - booth 6452.
We'd love for you to stop by the booth, and we've got a couple of cheap ploys to get you there.
On April 25 in the exhibit hall, I'll be tapping a keg and pouring beers to all booth visitors who are 21 or over.
Also, we've got a nice t-shirt to give out on both days of the exhibit hall: April 25-26. The shirts are compressed into a small, themed shape to easily fit in your luggage.
See you there.
3. Affiliate Summit London: September 28
The Affiliate Summit London 2007 conference will be held September 28 at the Olympia Conference Centre (Hammersmith Road, Kensington, London).
Affiliate Summit has partnered with AffiliateProgramAdvice.com, an independent affiliate marketing consultancy agency and respected UK authority in affiliate marketing best practices, for the inaugural Affiliate Summit in London.
AffiliateProgramAdvice.com was set up by affiliate marketing luminary Jess Luthi in 2005 to offer consultancy, and provide affiliate marketing management with an emphasis upon research and development.
AffiliateProgramAdvice.com was the driving force behind the first UK Affiliate Census and has published many white papers on the affiliate marketing industry.
Registrations are now open for Affiliate Summit London 2007, and attendees can take advantage of the Early Bird rate of £229 + VAT to register for the affiliate conference. After September 21, the rate will be £329 + VAT.
A limited number of sponsorships are available, and speaking proposals for Affiliate Summit London 2007 are now being accepted, as well.
The Affiliate Summit London 2007 conference will be the eighth Affiliate Summit event.
Being that this is your show, we’d greatly appreciate your input.
Please take a moment to let us know which keyword speaker you’d like to see at the conference. Also, we’ve love to hear which topics you’d like the speakers to cover.
Any other suggestions or comments are welcomed, too.
Visit http://www.affiliatesummit.com/07london_agenda.php to have your say.
4. Affiliate Program News
Hydra Network - - the leading CPA source for affiliate publishers.
Over 1,000 campaigns and more than 300 exclusive offers available. Find all the right campaigns, market them to your site, email, path, pop or other audience, and get paid fast! Sign up today to begin maximizing your inventory profitability, while getting the attention you deserve from one of our Affiliate Managers. Call 310-659-5755 or visit: http://network.hydramedia.com/.
Latest Affiliate Deal at Payless.com
Make sure your Payless ShoeSource links are up to date and posted throughout your site. BOGO - Buy one, Get one half off everything sale is on through April 30. For more information please see the affiliate offers landing page. Visit http://www.paylessaffiliates.com.
Shopzilla Launches Pay-Per-Click Affiliate Program
Shopzilla -- the largest comparison shopping site -- is now inviting affiliates and website publishers to join our new CPC affiliate program. Affiliates in Shopzilla's Publisher Program earn revenue
on a per-click basis. Build custom texts & banners to over 30MM products and special offers and GET PAID PER CLICK. http://publisher.shopzilla.com/partner_id/7/index.xhtml
5. Questions on Video and Affiliate Marketing
I've been getting an increasing number of questions on video, how to do it, market it, monetize it, etc. Since there is such an interest in video, I've decided to create an offshoot of the Affiliate Tip blog that is dedicated to video.
My new blog on video is titled simply Make Video on the Internet, and it's a blog that will feature resources, information, tips, and advice on how to easily make video and publish it online.
Come on over to learn about video cameras, software, computers, communities, converters, and more.
If you have a question you'd like to know about working with video, go ahead and ask me and I'll answer it in the blog.
Visit Make Video on the Internet at MakeVideo.info.
6. Top 10 Affiliate Programs - March 2007
Below are the Top Ten Affiliate Programs for March 2007 as tracked by the Affiliate Tip Affiliate Program Directory.
The Top Ten affiliate programs are calculated by the number of clickthroughs each program received in the affiliate program directory.
Disclaimer: While we attempt to include only legitimate programs in this directory, no warranties are made. Please research each company carefully to arrive at your own conclusions. If you experience difficulties with any of the programs listed, contact us, so that we may investigate them.
- Hydra Network
- Payless ShoeSource
- eHealthInsurance
- The Scholastic Store Online - Scholastic Inc.
- Orbitz
- Advanta Bank Corp
- Amazon.com
- Boutique Oohlala
- zZounds.com
- Science Education Affiliate Network
s
CPA networks are treated as individual affiliate programs for the purposes of the Top 10 Affiliate Programs list.
Affiliate programs can be submitted to the directory at http://www.affiliatething.com/reg.php.
As always, I'd love to hear from you! Drop me a line and let me know if you have any suggestions or questions.
Visit http://www.affiliatetip.com/advertise.php for information on advertising in the newsletter or on the site.
Take care,
Shawn Collins
shawn@affiliatetip.com
http://www.affiliatetip.com/
908-771-5574
AOL IM: affiliatetip
ICQ: 297448317
MSN: shawn@affiliatetip.com
Yahoo: affiliatetip
Skype: affiliatetip
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