Welcome to the AffiliateTip.com Newsletter for August 2005. Be sure to check out the AffiliateTip.com blog for the latest news and information at http://www.affiliatetip.com/blog/

Topics in this issue:

1. eComXpo Registrations Now Open
2. How Searchers See and Click on Google
3. Affiliate Tip - Affiliate Coupon Code Network
4. Affiliate Program News
5. Affiliate Tip - Opt-in E-mail Incentives
6. Top 10 Affiliate Programs - July 2005

1. eComXpo Registrations Now Open
Experience eComXpo, the Virtual Tradeshow for eCommerce Marketers being held online October 6-8, 2005.

The first 500 paid registrants will receive a gift box filled with tradeshow collectables.

And this time around, in addition to the concentration on affiliate marketing, there is also a search engine marketing track.

This event is really coming together with Platinum Sponsors such as CJ, Google, LinkShare, Performics and Yahoo. And they've got a top rate list of speakers covering all aspects of eCommerce marketing.

AffiliateTip.com is a Gold Sponsor, and I've arranged for a 20% discount on registration when you go through me (in lieu of receiving a referral fee).

2. How Searchers See and Click on Google
I just finished devouring a new report from Enquiro, the Google Eyetracking Report, and this study has vital information for affiliates that buy Google AdWords or work SEO to get rankings.

One very interesting part of the report was the Golden Triangle ("a distinct area of intense eye scan activity" where searchers are looking on results pages) "heatmap". That is one of five types of searching behavior you should know about.

The report includes 64 of these sorts of "heatmaps" that show how people actually see the results in Google, plus copywriting tactics to get more clicks and data to determine how much to bid (sometimes you don't need to be the #1 listing!).

There is an item in there that I've been practicing for quite some time - it explains that your site should appear in both the paid and organic listings for critical search terms.

And of course, if you're marketing specifically to men or women... surprise, they have different habits when using Google.

3. Affiliate Tip - Affiliate Coupon Code Network
Some of the most successful affiliates are making their money by sharing coupon codes and having their visitors go through affiliate links to make the purchase.

In the past, the big coupon sites have been run with complicated databases and custom programming. This made it difficult for most affiliates to compete in the coupon area.

But a new service called CouponFeeder.com is making it a whole lot easier for any affiliate to promote affiliate programs with coupon codes.

Continued at http://www.affiliatetip.com/affiliate_tip_46.php

4. Affiliate Program News
CasinoPays affiliate program
Why not join the most successful Affiliate Program in the casino industry today? CasinoPays offers 50% commission in first 2 months, no negative balance, up to $300 CPA & lots of ongoing promotions. Our casinos and poker are reputable with high player values and outstanding conversion rates. Join today

Sony PSPs to Give Away, Cash Bonuses and More!
eHealthInsurance Affiliate Program has an amazing summer promotion for mid to low volume affiliates. 4 Sony PSPs will be given away plus cash bonuses of $5-$12 extra per application and more. Exp. Aug 31st. Email us for more details!

Hydra Network
Join Hydra Network today – the specialist in high-yield CPA campaigns. 300+ Campaigns and new exclusive offers available. Find all the right offers, market them to your site or email audience, and get paid fast! Sign up today to begin maximizing your inventory profitability, while getting the attention you deserve from one of our Affiliate Managers. Call 310-659-5755 or visit: http://network.hydramedia.com/

Back to School is Huge for InstrumentPro
The kids are going back to school, and that means a whole lot of instrument purchases for the band. Send your visitors to InstrumentPro to take care of their band needs. All the kids will be saying, "This one time at band camp, I found out about free shipping with InstrumentPro." Apply at http://www.goldencan.com/merchants.aspx?id=58

Trilegiant.com Has Two Powerful Offers
Earn up to an $11 CPA for referring sign-ups to the popular Great Fun and Travelers Advantage membership clubs. People signing up for the Great Fun trial get either a $20 Circuit City Gift Card or Digital Camera, while the Travelers Advantage trial comes with a companion airline ticket or an MP3 player. Visit http://www.trilegiantaffiliates.com/ for more details.

5. Affiliate Tip - Opt-in E-mail Incentives
You've got an e-mail newsletter for your site, and it grows from day to day, but you want to see more people subscribe.

It's a common problem with an uncommon solution. Sure, you could tweak the newsletter, add distribution by RSS, increase or decrease the frequency, but those things are not going to move the needle so much (actually, RSS might).

The key to increasing your opt-in e-mail circulation is to have some added value that your competition does not have when people subscribe.

What you should do is provide an incentive for people to opt-in to your e-mail newsletter. One good, low-cost incentive is to provide a free, relevant e-book to people when they subscribe.

Continued at http://www.affiliatetip.com/affiliate_tip_47.php

6. Top 10 Affiliate Programs - July 2005
Below are the Top Ten Affiliate Programs for July 2005 as tracked by the AffiliateTip.com Affiliate Program Directory.

The Top Ten affiliate programs are calculated by the number of clickthroughs each program received on AffiliateTip.com.

1. Trilegiant
2. InstrumentPro
3. Diet.com
4. eHealthInsurance
5. Hydra Network
6. Good Times Entertainment
7. AllPosters.com
8. Share Results
9. PokerRoom.com
10. Hilton

As always, I'd love to hear from you! Drop me a line and let me know if you have any suggestions or questions.

Visit http://www.affiliatetip.com/advertise.php for information on advertising in the newsletter or on the site.

Take care,
Shawn Collins

shawn@affiliatetip.com
http://www.affiliatetip.com/
49 Rutherford Rd, Berkeley Heights, NJ 07922-2045
908-522-0056
AOL IM: affiliatetip
ICQ: 297448317
MSN: shawn@affiliatetip.com
Yahoo: affiliatetip